Pinterest 101: How to Build Your Following From Scratch
Building a Pinterest following from scratch requires strategy, consistency, and high-quality content. Here are some key tips to grow your Pinterest audience.
1. Optimize Your Profile
Use a clear profile picture of your logo, or a professional headshot. Write a keyword-rich bio that explains what your content is about. Add your website link and claim your site on Pinterest for better visibility.
2. Create High-Quality Pins
- Use vertical images (1000x1500px) with eye-catching visuals.
- Add bold, readable text overlays to make your pins stand out.
- Stick to a consistent color scheme and branding to build recognition.
3. Pin Consistently
Pin 10-30 times per day, mixing fresh and repinned content. Use scheduling tools like Tailwind to automate posting throughout the day. Prioritize pinning new pins before repinning your old ones.
4. Focus on SEO & Keywords
- Use relevant keywords in your pin titles, descriptions, and board names.
- Research trending Pinterest searches using the search bar suggestions.
- Add hashtags and descriptive text to help your pins rank.
5. Join Group Boards & Pinterest Communities
- Find niche-specific group boards with active engagement.
- Use platforms like Pingroupie to discover new boards.
- Collaborate with other pinners to reach a wider audience.
6. Leverage Idea Pins & Video Pins
- Create Idea Pins (formerly Story Pins) to boost engagement.
- Use short, engaging videos to capture more attention in the feed.
- Showcase tutorials, behind-the-scenes content, or product features.
7. Engage With Other Pinners
- Follow accounts in your niche and engage with their content.
- Comment on and repin popular, relevant pins.
- Build relationships with influencers or brands in your space.
8. Promote Your Pinterest Account
- Share your pins on Instagram Stories, Facebook, or Twitter.
- Embed Pinterest pins on your blog posts for more visibility.
- Add a Pinterest follow button to your website.
9. Analyze & Adjust Your Strategy
- Use Pinterest Analytics to track your most popular pins.
- Experiment with different designs, headlines, and pin descriptions.
- Focus on what’s working best and adjust your strategy accordingly.
10. Be Patient & Stay Consistent
Growing on Pinterest takes time. Stay consistent, keep testing new content, and focus on providing value to your audience. Would you like a specific Pinterest strategy for your blog niche? 😊
